Investing money in women’s cycling will totally, utterly and irrevocably ruin it

WARNING: This post may contain traces of sarcasm

Recently everyone’s favourite host of late-night (or early evening the previous day, depending on your timezone) Q&A sessions, Amber Pierce wrote a rambling and hysterical piece of histrionic propaganda about the paucity of financial investment in women’s cycling. Among her many emotionally charged and irrational claims was this little gem:

“And for the love of pete, STOP this narrative that investing money in women’s cycling will somehow ruin it. Money is precisely what women’s cycling needs to progress; the passion, professionalism, people, ideas and motivation are all there.”

Amber is, of course, dead wrong. Continue reading