Podcast 2013 Episode 17 – No Liability Accepted In Any Jurisdiction

Podcast logo Ok team, it’s another big week in podcast HQ. First off the wonderful Kathryn Bertine drops by to talk all things documentarian, cycling, Olympics and general awesome with us. Personal favourites are when she talks about some of the work she’s been doing in St Kitts and Nevis to help provide opportunities for young aspiring cyclists to get support, training and equipment; and also later when I put her on the spot by asking if all this experience in actually doing something that helps cycling might mean she’d be interested in taking a run at the UCI Presidency. In addition to Kathryn, we cover the Philly Classic race and Durango-Durango before peeking ahead at the start of the Emakumeen Bira. And what podcast is complete without a proper rant? So I (Dan) go on a bit of spree about how I don’t care how good Cookson is, he’s still not different enough to McQuaid. Of course it sounds better with all the swearwords left in so you should click below to listen to it in all its glory! (1:23:09 MIN / 79.82 MB)

Click here for the best interview with Kathryn Bertine that we’ve ever done!

 

 

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Things we talked about this week – Kathryn Bertine and Half The Road

Half the Road

Find out more about the Half The Road film, and watch the trailer, on the Half The Road website.   There are ways you can help the film:

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Shirt week again!

Every now and then, it’s shirt week around here – and as always I get no benefit from promoting these products, I just covet like them!

First, have you ever wanted to buy Specialized-lululemon team kit?  Well now women can, on their team store!

You can buy team short- and long-sleeved jerseys, bib shorts and wind vest and jacket – and apparently they’ll have casual clothing to follow! It’s free worldwide shipping, and to celebrate the launch of the shop, they have a discount code:

To celebrate the opening of the store we are offering an introductory discount of 5%. Enter the coupon code “intro2013” to receive this discount until May 4. An additional 5% of every purchase goes to our partners Right To Play or CycleKids. You can choose which one.

Apparently they have some teething problems right now (I assume it’s too popular!) so if you have any issues, check back with them later.  And apparently they’ll have t-shirts and things like that (and maybe things for men) at a later date – but what a great way to show our support for the team!

UPDATE! In August 2013 there’s a summer sale on the kit – I don’t know how long it will last for, but….

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From team kit to a company that supports women’s cycling….  I’m hesitant to mention this here, because I’m not sure Dan needs more merino temptation, but Vulpine.cc have launched their new range – including their full women’s range of merino loveliness.  I’ve got their blue buttoned jersey and I love it (I wore it to the Flèche Wallonne, because those back pockets were perfect for my dictaphone, camera and camera film) – and I love the ways they support cycling, including the Matrix Fitness Racing Academy team (and their team launch!) – and I’ve already mentioned them as a cycling company that markets to women really well (they talk to me!  To us!).  So they now have an Alpine jersey, a t-shirt, a v-neck t-shirt, all in lovely merino, and some discount bundles on their women’s page.  And you can see their new men’s stuff (if you’re not Dan) and their full shop here.  They’re very friendly, and there’s free worldwide shipping!

The best team launch EVER!!!! Matrix Fitness Racing Academy 2013

I’ve been a fan of Stefan Wyman‘s women’s teams for years, and he’s one of those people I’ve “met” on the internet, and become a real friend.  He took me to the Luxembourg races and Thüringen Rundfahrt in 2011, and, less glamourously, to Stoke on Trent, so when he asked if I’d like to be involved in the 2013 Matrix Fitness Racing Academy, I jumped at the chance. I may get a bit more hyperbolic than usual, in this, so I won’t mind if you skip to the photos!

Harriet underwater

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Marketing and Bullshit: Part 3 The Importance of Being Relevant

So fuck, haven’t we just infected poor little Sarah with the marketing bug? She’s been writing all sorts of shit about advertising sport, cycling and cycling clothing to women. I’d encourage you to catch up on her excellent series of posts about the Adidas #mygirls campaign, marketing to women and cycling clothing for women before we go any further down the rabbit hole. After all, it pays to know what you’re getting yourself into.

In the meantime, here’s a little something to welcome Sarah officially to the dark side:

It’s funny because it’s true. Now come on over for another stroll through the wonders and delights of all the power the dark side has to offer as we explore fragmented markets and the importance of being relevant.

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How not to try to sell cycling clothing to women – and three companies who get it right

So, on Sunday I mentioned the Assos ad that was featured in Fatcyclist’s blog – the one where the woman’s on her knees in spray-on, wet-look trousers and stilettos, and they admit, in the advert, that the jersey has been designed for men to look at rather than for women to cycle in….  and although I promised myself I was leaving the marketing posts to Dan from now on, I wondered if maybe we were being mean about Assos, and decided not to judge them on the strength of one advert alone.  Guess what?  It actually gets worse!

Firstly, rocking up on their front page and flicking through their slideshow, there’s a weird thing where all the photos of products for men are illustrated with photos of men riding bikes…..  and those for women with models standing or kneeling around with porn faces.  So far, so bad.  But how, I wondered, would they show off the actual clothing?  Why, like this!

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Presents for women’s cycling fans – part 3

I love women’s cycling fans – they definitely deserve the best presents, whether at Christmas, Hanukkah, for their birthdays, or just to show them how great they are.  So to this end, I’ve been pulling together some lists of presents I really hope someone will send me will inspire you.  Part 1 and Part 2 are full of art, clothing, photography, jewellery, books, delicious oils and much more – and Part 3 will have more of that – including recommendations from all kinds of real-life women (and men) who love bikes, and ideas for things to buy from companies that support women’s cycling.  Gift ideas for every budget – get shopping!  As always, I’ve got no personal connection with any of these, and buying them doesn’t benefit me in any way…  but it will benefit you, as your favourite women’s cycling fans think you’re fantastic!

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Glacier Glove sponsor one of Dan and my favourite riders, Amber Pierce, and she raves about their gloves, especially for cycling in cold conditions.  Ask her all about them on her twitter – she’s VERY enthusiastic!  They also host her superb live Q&As on their facebook, so they’re more than worth a promote.  I asked her why she likes them so much, and she said:

The Cyclocross Gloves keep your hands warm and let your palms breathe in cold, inclement weather – perfect for those crazy souls grinding it out in the mud of winter ‘cross races. But if you’re facing longer rides in freezing or sub-freezing temperatures, nothing will keep your hands toasty like the Perfect Curve, my personal favorite for warmth and – importantly – uncompromised dexterity for shifting and braking. For those who might need to race in freezing temps or in cold rain, the Super G Race Glove is super light, allows full dexterity, and keeps those digits warm and ready to shift on instinct. Great for classics-style racing!

If you want to buy some of these, Glacier Glove have given us a special discount code “amber” (no quotes) which will get people 25% off their purchase (no immediate expiration on the code…) on the glacierglove.com website – even more incentive!

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