Sponsoring women’s cycling leads to direct sales!

Yesterday I wrote about 10 ways we can all help grow women’s cycling, and in it, I talked about buying or using products that support riders, teams and races.  I said that I was sad that I couldn’t use Boels Rental products – but then my friend Nic replied to a tweet about the company:

It inspired me to ask my twitter followers to share things that they’ve bought, or used, because of the women’s cycling connection, and especially because companies have sponsored riders, teams and races.  The replies made me so happy, I wanted to share some them with you.

They include a lot of people who’ve bought bikes and related products, but they also cover everything from people making decisions about buying a pair of socks, or choosing  right up to a car, because companies sponsor the sport, and lots in between.  These are just a tiny snapshot, based on who saw my two tweets asking for examples, in around 24 hours, so it’s the tiniest tip of the iceberg of demonstrating how sponsoring cycling raises awareness and changes perceptions of a brand. What’s also interesting is how many people are still using products after the sponsors left the sport – in some cases, years later.

There were so many replies that I couldn’t include them all, or this post would go on for days – but thank you so much to everyone who shared these with me.  If you want to talk about this, or to share things to be included in Part 2, please leave me a comment below, or chat to me on twitter.   In no particular order…

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Podcast 2014, Episode 4 – Always Send Whisky

The-Unofficial,-Unsanctioned-Women's-UCI-Cycling-ShowThis week we brace ourselves because spring is about to be sprung and cobbles are about to be flung because the Omloop Het Nieuewsblad is on Saturday! We take a moment to imagine what a women’s edition of Paris-Roubaix might look like. We also talk virtual director sportif, track worlds, Oceania championships, horse heads and Koppenbergcross equality! It’s a huge week and there’s so much going on, you need to make sure that you check all the links, videos, photos and things below. (1:16:14 MIN / 73.18 MB)

To stream the cobbliest, whisky-ist podcast ever click here.

 

 

To subscribe in iTunes click here.

Things we talked about included…

Cyclocross

The last cyclocross race of the season – Sluitingprijs Oostmalle, where Sanne Cant won the overall 2013/14 bpost bank trofee series.  There’s a little video clip of the women and the junior & u23 men on Sporza, and this 4-minute video looking at Cant’s season-long duel with Helen Wyman to win the series, and clips of Oostmalle (Sanne talking in Dutch, Helen in English)

There are some lovely photos of the Sluitingprijs by Balínt Hamvas on his site cyclephotos.co.uk. If you like cyclocross, or know someone who does, you can pre-order Balínt’s 2013-14 season book – with words by our friend Caro, who’s the reason Sarah’s into CX in the first place.

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