Sponsoring women’s cycling leads to direct sales!

Yesterday I wrote about 10 ways we can all help grow women’s cycling, and in it, I talked about buying or using products that support riders, teams and races.  I said that I was sad that I couldn’t use Boels Rental products – but then my friend Nic replied to a tweet about the company:

It inspired me to ask my twitter followers to share things that they’ve bought, or used, because of the women’s cycling connection, and especially because companies have sponsored riders, teams and races.  The replies made me so happy, I wanted to share some them with you.

They include a lot of people who’ve bought bikes and related products, but they also cover everything from people making decisions about buying a pair of socks, or choosing  right up to a car, because companies sponsor the sport, and lots in between.  These are just a tiny snapshot, based on who saw my two tweets asking for examples, in around 24 hours, so it’s the tiniest tip of the iceberg of demonstrating how sponsoring cycling raises awareness and changes perceptions of a brand. What’s also interesting is how many people are still using products after the sponsors left the sport – in some cases, years later.

There were so many replies that I couldn’t include them all, or this post would go on for days – but thank you so much to everyone who shared these with me.  If you want to talk about this, or to share things to be included in Part 2, please leave me a comment below, or chat to me on twitter.   In no particular order…

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Podcast 2016 Episode 6 – The Drama Llama

Podcast logoHi team! Even though Sarah’s been unwell this week she’s managed to return from the dead just to help catch you up on all the racing that’s been going on this week. We review the Omloops from last weekend, Le Samyn des Dames mid-week and the first two days of the Track World Championships (which have involved the presence of the Drama Llama). We also talk about a bunch of pro kits available for purchase and some really cool videos and articles from the week including several that focus on riders from ethnically diverse backgrounds, which is fantastic. As always there’s heaps to get through, so enjoy! (1:11:30 MIN / 65.4 MB)

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Things we talked about

How World Bicycle Relief is helping bikes change people’s lives:

This week’s racing

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Links to make you smile

In England it’s cold and dreary, in Australia it’s apparently far too hot, so we need some women’s cycling links to cheer us up.  Luckily I have some for you!  I’ll start with lip-synching, but there’s all kinds of things that made me happy this last month in here…

It’s team camp season, and just like they did in the stage races this year, Rabo-Liv set a high bar for other teams to reach….

while over in the USA, Lindsay Bayer is shaking it…

 

Same song, different version…  CX rider Ellen Noble had one of those embarrassing premature celebration moments, and Dirtwire made this video, showing how she vindicated herself.  Lovely interview at the end.

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2014 Podcast Episode 44 – You Transferred My Battlebike!

The-Unofficial,-Unsanctioned-Women's-UCI-Cycling-ShowWe cover all the latest transfer news and what the hell it means for all these teams. (Who’s going to lead what now?) And more importantly what it means for us fans (MORE EXCITEMENT!) There’s racing to discuss, with the end of the MTB enduro series and the beginning of the European cyclocross season. This week it’s Sarah’s turn to go on a rant! (I’m sure you’ll be shocked to learn that it’s about para-cycling.) Also, we preview the 2015 racing calendar and declare it an early victory with more race days on the cards AND some very exciting looking new races to look forward to. (1:09:48 MIN / 67.01 MB)

To stream the transferriest (should that be transfurriest?) podcast of the week click here.

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Links and things we talked about this week

The UCI road calendar for 2015 is here (you might need to play with the drop-down menu to get to the women) and UPDATE!  here’s part one of Sarah’s posts about it on Podium Café – with diagrams and tables, and comparisons with 2014.

Sarah’s collecting all the transfer news in a Podium Café post, and there’s tons of gossip, speculation and conversation in the comments.  This week’s big news was Wiggle Honda’s announcement that they’re hiring two-time Giro champion Mara Abbott and young British champion Anna Christian for 2015.  And Sharon Laws is another rider moving to Bigla

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This week’s racing

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MTB videos and photos – 2014 Windham World Cup & Enduro at Crankworx Whistler

SO MUCH GOOD STUFF!  As always, videos and photos, and I love that….  BUT!  What is it with the UCI video clips?  I don’t know why, but the UCI World Cup promos are always full of crashes, and not the dramatic “OMG World Cup leader crashes and destroys her season” crashes that are necessary to the storyline, but “haha, watch this race, there’ll be loads of crashes to laugh at” that makes me roll my eyes – I mean, really?  And then their highlights videos always have tons of shots of attractive women in the crowds in short-shorts and so on, and I don’t get it at all – why is the governing body of the sport putting out videos where there are more clips of audience totty than of actual women racing?  It’s the same women flicking their hair in all three videos, too, and what are we, 1978?

At least there’s Red Bull, who have the superb race footage, great commentary and commission awesome videos from the Parkin Brothers, where the women are racing hard, jumping, battling and then talking about the actual race!  I swear, Red Bull does far more for MTB than the UCI!  And all the great stuff from teams, too, MTB really knows how to show their fans some love.

ANYWAY!

MTB World Cup #6 – Windham

Eliminator

Full race replay on Red Bull TV

Full results

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Downhill

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MTB videos – Albstadt XCo World Cup and Tweedlove Enduro World Series

It’s been a big weekend of MTB racing – and of course there are a ton of videos and photos from the women’s races.

UPDATE!  26 minute highlights programme from all the races on Red Bull Bike

2014 Cross Country World Cup #4, Albstadt

No Downhill this time, just the Eliminator and Cross Country (XCo) this time – but wow, so much to see!

Eliminator

Highlights video below – and for full coverage of the women’s and men’s races, watch the full coverage on Red Bull tv

Full results on the UCI site

XCo

Highlights below – and if you want the full coverage of the race, it’s available to watch from the beginning on Red Bull tv

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Podcast 2014 Episode 14 – I Will NOT Buy Flèche Wallonne a Beer

Podcast logoGood news everyone! This week we talk in detail about Flèche Wallonne and the extensive tv coverage provided for the race this year (Sarah sets a limit on how much Dan’s allowed to rant, which he accepts gracefully and without comment). We also talk about the BMX Supercross Wold Cup in Manchester and the upcoming MTB Downhill racing in Cairns (and how EVERYTHING in Australia is trying to kill you). There’s blogs and videos from all over the place and two big interviews with Emma Pooley and Evelyn Stevens to highlight. As usual, there’s plenty of swearing, plenty of laughing and lots more, so strap in and prepare for almost as much mayhem as if you were sprinting over the Mur de Huy for the victory. (1:03:59 MIN / 61.42 MB)

To stream the most televised podcast in all of history, click here.

 

 

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This week’s women’s cycling news, videos and links….

We forgot to mention this, but truthfully, we both found it so weird that we’re not sure what we would have said anyway – but we love Ellen van Dijk!  Her bizarre interaction in a beauty salon

Celebrating Rabobank-Liv

Marianne Vos‘ roadtrip with a bunch of cycling fans – videos: Day 1, Day 2, Day 3 and Day 4

Meet the Rabo-Liv 2014 team

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