Sponsoring women’s cycling leads to direct sales!

Yesterday I wrote about 10 ways we can all help grow women’s cycling, and in it, I talked about buying or using products that support riders, teams and races.  I said that I was sad that I couldn’t use Boels Rental products – but then my friend Nic replied to a tweet about the company:

It inspired me to ask my twitter followers to share things that they’ve bought, or used, because of the women’s cycling connection, and especially because companies have sponsored riders, teams and races.  The replies made me so happy, I wanted to share some them with you.

They include a lot of people who’ve bought bikes and related products, but they also cover everything from people making decisions about buying a pair of socks, or choosing  right up to a car, because companies sponsor the sport, and lots in between.  These are just a tiny snapshot, based on who saw my two tweets asking for examples, in around 24 hours, so it’s the tiniest tip of the iceberg of demonstrating how sponsoring cycling raises awareness and changes perceptions of a brand. What’s also interesting is how many people are still using products after the sponsors left the sport – in some cases, years later.

There were so many replies that I couldn’t include them all, or this post would go on for days – but thank you so much to everyone who shared these with me.  If you want to talk about this, or to share things to be included in Part 2, please leave me a comment below, or chat to me on twitter.   In no particular order…

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Shirt Week – Specialized-lululemon is no more – welcome Velocio-SRAM, and buy their kit!


So, we knew Specialized and lululemon were stepping back from title sponsoring, and only supporting one women’s team rather than two next year, but what was happening to the Specialized-lululemon team?  Today we’ve found out, it’s it’s super-exciting, as from 2015 they’ll be Velocio-SRAM.  SRAM are of course a very famous cycling brand, but Velocio.cc are really exciting in a different way – it’s team boss Kristy Scrymgeour‘s own clothing company.  And I’m very excited about getting to see the 2015 kit – and to be able to buy it!

They’ve got a special introductory price on the team kit bundle – click through to their new team shops for women and for men.  Here’s the kit…

…and here’s who’ll be wearing it – fantastic line-up, with super-climber Alena Amialiusik, up-and-coming Italian sprinter Barbara Guarischi, and Junior ITT World Champion Mieke Kröger joining double World Champion Lisa Brennauer, attack-queens Tiffany Cromwell and Trixi Worrack, and fun riders Elise Delzenne, Karol-Ann Canuel, Tayler Wiles and Loren RowneyRead all about it!