Sponsoring women’s cycling leads to direct sales!

Yesterday I wrote about 10 ways we can all help grow women’s cycling, and in it, I talked about buying or using products that support riders, teams and races.  I said that I was sad that I couldn’t use Boels Rental products – but then my friend Nic replied to a tweet about the company:

It inspired me to ask my twitter followers to share things that they’ve bought, or used, because of the women’s cycling connection, and especially because companies have sponsored riders, teams and races.  The replies made me so happy, I wanted to share some them with you.

They include a lot of people who’ve bought bikes and related products, but they also cover everything from people making decisions about buying a pair of socks, or choosing  right up to a car, because companies sponsor the sport, and lots in between.  These are just a tiny snapshot, based on who saw my two tweets asking for examples, in around 24 hours, so it’s the tiniest tip of the iceberg of demonstrating how sponsoring cycling raises awareness and changes perceptions of a brand. What’s also interesting is how many people are still using products after the sponsors left the sport – in some cases, years later.

There were so many replies that I couldn’t include them all, or this post would go on for days – but thank you so much to everyone who shared these with me.  If you want to talk about this, or to share things to be included in Part 2, please leave me a comment below, or chat to me on twitter.   In no particular order…

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Podcast 2013 Episode 13 – Women’s Cycling Fans Are Better Than Normal People

The-Unofficial,-Unsanctioned-Women's-UCI-Cycling-ShowHello sinners! Welcome aboard for a slightly unusual week of podcasting fun and adventure. This week Sarah baits Dan mercilessly with accusations of Queenslandishness, we’ll leave it to you to decide if he doth protest too much. We also do a quick whip around the racing all over the world (there’s quite a bit of it). Dan gets excited about research reports (and possibly owes Daniel Benson an apology). There’s a bunch of other stuff, including a fair bit of laughing and a whole lot of swearing, so grab a beer, settle in and get ready to press play! (1:02:23 MIN / 59.88 MB)

Click here for your aural playing pleasure.

 

 

Or tune up the i over here for FREE!!!!

Sarah’s compiling links for you right now (aren’t you Sarah?!)! Come back in half an hour or so to have all sorts of things to click!

Sarah edit!  OK, that took more than half an hour (sorry!) but here’s what we talked about this week…

Last week’s racing:

Knokke/Bredene

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Marketing and bullshit (Ratatat remix)

Alright, it’s been a while since the last episode in my ongoing saga of posts about marketing and cycling and how the two are inextricably linked. We were previously caught up in the wonder of all things Social Media Jersey and since then Sarah’s been busy working out what you should all get her for Christmas (seriously, if you want to send Sarah a Christmas present, let me know and I’ll totally facilitate shenanigans).

Anyway, today the inimitable Kathryn Bertine shared a great interview with Colavita marketing VP John Profaci and it prompted me to get back into the minutiae of selling your soul to shill for corporate hacks (like me). It seems we (women’s cycling fans) have been thinking in this direction a bit lately, also spurred on by Amber Pierce’s excellent blogs, especially her Continuing the Dialogue article and the REALLY FUCKING IMPORTANT READ – Click Thru Thursdays. So it’s clearly time for us to get back into it.

Before we do that though, it’s really important to set the right mood and the best possible way to do that is to hit play on this great remix of the Notorious B.I.G. classic and let it roll while you read the articles linked above:

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