Women and cycling – 2016 marketing I love

I’m always interested in how women are portrayed in cycling media, and I talk about the bad, of course, but also the good – and I was already collecting examples of great advertising, when this popped up in my twitter-stream:

This is such an amazing move!  For years, the ‘Assos Girls’ – topless models wearing bibshorts and caressing their boobs, jerseys allegedly advertised to women with a woman on her knees in stilettos and spray-on PVC leggings (check out the 2nd photo here, and read the post, it’s hilarious!) have been an embarrassment to cycling for years.  My post about the Assos Girl, and cycling companies who market well to women has had one of the biggest number of hits since I posted it in 2013 (despite all the pictures having disappeared because they’re all gone from the sites now).  So of course I immediately clicked through to the Ella Cycling Tips article to see what’s going on – and I loved the quotes from the new Assos CEO Phil Duff, including:

“Yes, I am quite painfully aware of how Assos has portrayed women in the past,” said Duff, who had been an Assos customer himself since its founding days.  “Not only do I know that from the market place, but in my first few weeks of getting involved with the Assos, I’d come home every night and my wife would say, ‘when the hell are you getting the naked women off their website?’”

and

“There are some things that are changing, particularly with respect to the customer-facing side of this company, one of which is that everyone here is now fully on board that we are now going to portray women the same way we portray men –as athletes,”

So hooray, Assos is now off my personal blacklist!  Their site is completely down, in development, but you can sign up to get notified when they’re back.

And one other good thing to celebrate?  It’s clear from Duff’s comments, and the comments from USA Cycling about their relationship with the company, that public opinion played a big part in this too – so when we see terrible advertising (‘I hate Jeffsy‘, #Sockgate, Six Six One’s kneepad imagery, the Maxxis calendar, to name some recent examples), talking, writing and tweeting about it may not have an immediate effect, but it does help effect change – isn’t that great to know?

So, onwards to more good that I’ve seen so far this year.  I’ve talked about these in podcasts and elsewhere on the site, but they’re so good, they deserve to be celebrated.  As always, if you’ve got 2016 examples of cycling marketing featuring women, please do share with me, in the comments, on twitter or on tumblr, and I’ll put up a second post.  And as usual, I get no benefits, incentives or rewards for talking about these – it’s just things I personally like.

Liv Cycling’s #ActuallyICan

The most recent advert I loved was from Liv Cycling, part of their #ActuallyICan campaign.  In my defense, I was feeling ill when I saw it, but it really did give me a lump in my throat – the moment when the cyclist stopped, looking exhausted, and then carried on.  It sounds so cheesy, but done so well.  I love the different kinds of women, and the way it shows what’s awesome about achieving in sport.

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Five things that made me smile (including a podcast announcement)

It’s been a hard week, but cycling is still making me smile.  I started out with one thing, then two, and the list kept growing…

  • Big thanks to Bicycling.com for featuring my podcastery in their round-up of 10 podcasts to listen to on the trainer.  I’m super-flattered.
  • Related….  we’ve done a little bit of podcast-rebranding – the Unofficial Unsanctioned Women’s UCI Cycling Show will still be Dan and me talking (laughing, swearing) about everything we love about women’s pro cycling (Dan is taking a break until the road season starts again, because he deserves it) and my interviews with pro riders and people involved in the sport are now Sarah interviews… with a snazzy new logo that I adore – thankyou so much, Ben!  They have their own categories in the sidebar, but you can still get to them via the same iTunes and RSS as normal, and through the podcast section of the site.  If you want to catch up with previous interviews, here are all the ones from last year.
  • This is not flattering, but makes me laugh…
  • This is very flattering AND made me laugh

 

  • And this video is just gorgeous, and makes me wish I could do this too

OK, back to spreadsheets – thankyou, all my twitterfriends, and cycling social media types, for all being so awesome.

 

Podcast 2013 – Episode 40 – Festivus Crossmas

The-Unofficial,-Unsanctioned-Women's-UCI-Cycling-ShowIt’s a Festivus miracle! (NOTE: Festivus miracles don’t actually exist). Dan’s been away so this week Sarah catches him up on all the track, paracycling, cyclocross, MTB and other news before Christmas takes over the schedule for the coming week. We talk Vos’ return to racing, Katie Compton in cross and sponsorship news for the road in 2014. Plus a whole bunch of other stuff including a philosophical discussion about whether the UCI deserves credit for doing things it’s supposed to do. Also at one point Sarah laughs uncontrollably for over 30 seconds. Merry Festivus/Crossmas/Christmas/Kwanzaa/Hannukah/Whatever/BahHumbug everyone! (51:53 MIN / 49.81 MB)

Stream the podcasting feats of strength by clicking here.

 

 

Subscribe for all your podcast mayhem by clicking here.

All the good news and happiness we talked about

Australia!

The first ever Australian National women’s Madison Championships was won by Nettie Edmondson and Jessica Mundy.  Here are photos of the race –  and galleries from the National Omnium and Paracycling Championships Day 1 and Day 2.

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Videos! Thursday 20th December

On Monday I posted a set of different videos from the week in women’s cycling – and I can’t believe I’ve got another post-full already!  Videos from road team camps, the world of track, cross-country and downhill MTB and much more…  as always, tell me any that I’ve missed in the comments, or on twitter. And don’t forget to #ClickThruThurs to the links, and to the video pages themselves, to show everyone how much we love women’s cycling videos!

But I’m starting with the Dutch Olympians lip-synching to Call Me Maybe, because I know you want to see Marianne Vos, Annemiek van Vleuten, Ellen van Dijk and Loes Gunnewijk do this (surrounded by lots of other Dutch sports stars from London 2012!  Click through and watch!

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