A set of articles about the media storm around *that* kit

The story about *that* kit, belonging to Colombian domestic cycling team, IDRD-Bogotá Humana-San Mateo-Solgar, is still appearing all over the place.  I wrote about it, and linked to Alex Murray’s piece which was the first to do actual investigation into what colour the kit was really.

So I’m not going to talk about it in itself, but I’m interested in these three takes, especially on the mediastorm – why has this one got to the point it’s in every newspaper, on tv, all over the internet?

UPDATE!  And I love cyclocosm‘s take on how he thinks Brian Cookson could have handled it….  scroll down!

Before I start, huge thanks to fmk, who sent me a link to this – CyclingInquisition interview with Angie Tatiana Rojas, who designed the kit, on why she made the choices, and how it’s all felt for her.  It’s great to finally hear her voice in all this.And Ghostie sent me this video of Rojas talking about it, and the team showing the kit (crazy they needed to have a press conference about it!) (it is a TERRIBLE video from the Telegraph, btw.  “Vagina-like”? Gold fabric over chamois looks nothing like mine!

So, the articles:

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On *that* kit

People have been asking me about my thoughts on that Colombian kit, the IDRD-Bogotá Humana-San Mateo-Solgar one from the Giro Toscana.  I was a bit confused – I laughed, RTed it and talked about it online last week, filed under “fugly”, because I always have a softspot for terrible kits – like Footton-Servetto’s, or the ones with appalling colour clashes.  I’ve had a couple of days cutting back my internet use, so it was a little bit of a shock to hear that this kit has gone viral. I mean, don’t get me wrong, there are some bad choices there, and “looks ‘nude’ in photos in bad light” is never a good move, but the reaction has been a little bit extreme.

This afternoon, people started linking me to articles on it – like this one, on BBC Sport, which hilariously has protected us from the thought of genitalia with a modesty panel, which makes it seem so much worse than it really is.  There are articles on the Guardian and apparently all the other big UK newspapers, and on websites like Jezebel and Buzzfeed, it’s been discussed  on at least two national UK radio stations – and part of this interest is because of Brian Cookson, the head of the UCI, who tweeted this:

I want to look at this from a couple of different angles – if it is obscene; if it’s more obscene than men’s kits; is it sexist; and Cookson’s public intervention in comparison to other issues.

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