Sponsoring women’s cycling leads to direct sales!

Yesterday I wrote about 10 ways we can all help grow women’s cycling, and in it, I talked about buying or using products that support riders, teams and races.  I said that I was sad that I couldn’t use Boels Rental products – but then my friend Nic replied to a tweet about the company:

It inspired me to ask my twitter followers to share things that they’ve bought, or used, because of the women’s cycling connection, and especially because companies have sponsored riders, teams and races.  The replies made me so happy, I wanted to share some them with you.

They include a lot of people who’ve bought bikes and related products, but they also cover everything from people making decisions about buying a pair of socks, or choosing  right up to a car, because companies sponsor the sport, and lots in between.  These are just a tiny snapshot, based on who saw my two tweets asking for examples, in around 24 hours, so it’s the tiniest tip of the iceberg of demonstrating how sponsoring cycling raises awareness and changes perceptions of a brand. What’s also interesting is how many people are still using products after the sponsors left the sport – in some cases, years later.

There were so many replies that I couldn’t include them all, or this post would go on for days – but thank you so much to everyone who shared these with me.  If you want to talk about this, or to share things to be included in Part 2, please leave me a comment below, or chat to me on twitter.   In no particular order…

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Sarah interviews…. Rochelle Gilmore – Podcast 2015, episode 2

Podcast interview logoIt’s definitely all about Australia in the women’s road cycling world right now – we’ve had the Bay Crits, the first road race of 2015 which was super-exciting road racing, won by Wiggle Honda’s Chloe Hosking; then straight into the Australian National Road Championships; and now we’ve had an announcement of Wiggle Honda owner Rochelle Gilmore’s latest venture,  the High5 Dream Team, a brand new Australian domestic team that will provide development and support for Aussie women to get to Europe.  It’s been a crazy-busy month for Gilmore, as on top of all this she’s been commentating the Bay Crits and RoadNats for Channel 9 and Fox Sport – but she took time out of her busy week to talk to me about all of this and a lot more, including a very ambitious goal for the first UCI-level race of the season…

 To stream the High-5ingest interview of the day click here (click through to download).

 

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For those of you who prefer to read your articles rather than listen to them, there’s a transcript of this interview over on Podium Café.

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Find out more about Rochelle on her website, and you should be following her twitter too.  In the summer, I interviewed Rochelle for ProCycling Magazine‘s Review of 2014 issue, which is available from online magazine stores (it’s the one with Vincenzo Nibali on the cover).

There’s a lot of information about the High5 Dream Team on their website, and make sure you’re following them on facebook, twitter and youtube.  Here’s their press release and their first video:

The first races you’ll see them in are the Santos Tour Down Under on 17-20 Janaury the Cadel Evans Great Ocean Road Race on 31st January and then the National Road Series from March.

Wiggle Honda has their website, of course, as well as their facebook and twitter, and all their great team videos are on their youtube.  All the videos I’ve found from the Bay Crits are collected in this post – and the videos from the Road Champs, including Dr Kimbers Wells winning the Crit Champs, and how to follow the Road Race, are in here – but here’s her moment

I’m able to do these interviews thanks to the generosity of my Patreon supporters – thank you so much, I really, really appreciate you.

Videos from the 2015 Australian (& Kiwi!) #RoadNats

Right now it’s the 2015 Australian National Road Championships – the #RoadNats – and we’re 2 races in, with just the road races to come on Saturday 10th January for the women and Sunday 11th January for the men.  But we have video already – here’s what’s happened so far – and I’ll update this post as I see more throughout the weekend.  The good news for Aussies is that there will be tv coverage (schedule here) – the bad news is that the women’s race isn’t shown live, and will only have v short highlights in the middle of the Aussie night, and not online….

Crit Champs

The Criterium Champs kick off the RoadNats, and because the road race course is always, always hilly, this is the only jersey the sprinters can get, so they go hard.  Hell, they’re Aussies, it’s always “go hard or go home”!

Here’s a video preview of the course, by Peta Mullens – and here’s 45 mins of tv highlights, with the u23, women’s and men’s races:

Or if you want a very short clip…

Full results here – and photos from the race on Peloton Café.

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