Shirt Week: London Nocturne edition

On Saturday 8th June 2013, it’ll be be the IG Nocturne – a whole series of races in the Smithfield area of London, including urban cyclcocross, penny farthing and folding bike races – and elite criteriums for men and women.  These elite crits are great for the British scene, with equal prize money for the women and the men – and big thanks to Rapha for sponsoring the women’s race (now there’s an excuse to buy their shirts!).

In honour of the Nocturne, it’s time for the UK edition of Shirt Week, and I’ll tell you how you can buy women’s cycling team jerseys for the British peloton.  If you know of more teams with their shirts for sale, tell me in the comments – and although I’ve posted them before, follow these links to buy kit for Wiggle Honda, Specialized-lululemon and Vanderkitten.  But first, let me tell you a little bit more about the race….

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Marketing and Bullshit: Part 3 The Importance of Being Relevant

So fuck, haven’t we just infected poor little Sarah with the marketing bug? She’s been writing all sorts of shit about advertising sport, cycling and cycling clothing to women. I’d encourage you to catch up on her excellent series of posts about the Adidas #mygirls campaign, marketing to women and cycling clothing for women before we go any further down the rabbit hole. After all, it pays to know what you’re getting yourself into.

In the meantime, here’s a little something to welcome Sarah officially to the dark side:

It’s funny because it’s true. Now come on over for another stroll through the wonders and delights of all the power the dark side has to offer as we explore fragmented markets and the importance of being relevant.

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How not to try to sell cycling clothing to women – and three companies who get it right

So, on Sunday I mentioned the Assos ad that was featured in Fatcyclist’s blog – the one where the woman’s on her knees in spray-on, wet-look trousers and stilettos, and they admit, in the advert, that the jersey has been designed for men to look at rather than for women to cycle in….  and although I promised myself I was leaving the marketing posts to Dan from now on, I wondered if maybe we were being mean about Assos, and decided not to judge them on the strength of one advert alone.  Guess what?  It actually gets worse!

Firstly, rocking up on their front page and flicking through their slideshow, there’s a weird thing where all the photos of products for men are illustrated with photos of men riding bikes…..  and those for women with models standing or kneeling around with porn faces.  So far, so bad.  But how, I wondered, would they show off the actual clothing?  Why, like this!

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Presents for women’s cycling fans – part 3

I love women’s cycling fans – they definitely deserve the best presents, whether at Christmas, Hanukkah, for their birthdays, or just to show them how great they are.  So to this end, I’ve been pulling together some lists of presents I really hope someone will send me will inspire you.  Part 1 and Part 2 are full of art, clothing, photography, jewellery, books, delicious oils and much more – and Part 3 will have more of that – including recommendations from all kinds of real-life women (and men) who love bikes, and ideas for things to buy from companies that support women’s cycling.  Gift ideas for every budget – get shopping!  As always, I’ve got no personal connection with any of these, and buying them doesn’t benefit me in any way…  but it will benefit you, as your favourite women’s cycling fans think you’re fantastic!

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Glacier Glove sponsor one of Dan and my favourite riders, Amber Pierce, and she raves about their gloves, especially for cycling in cold conditions.  Ask her all about them on her twitter – she’s VERY enthusiastic!  They also host her superb live Q&As on their facebook, so they’re more than worth a promote.  I asked her why she likes them so much, and she said:

The Cyclocross Gloves keep your hands warm and let your palms breathe in cold, inclement weather – perfect for those crazy souls grinding it out in the mud of winter ‘cross races. But if you’re facing longer rides in freezing or sub-freezing temperatures, nothing will keep your hands toasty like the Perfect Curve, my personal favorite for warmth and – importantly – uncompromised dexterity for shifting and braking. For those who might need to race in freezing temps or in cold rain, the Super G Race Glove is super light, allows full dexterity, and keeps those digits warm and ready to shift on instinct. Great for classics-style racing!

If you want to buy some of these, Glacier Glove have given us a special discount code “amber” (no quotes) which will get people 25% off their purchase (no immediate expiration on the code…) on the glacierglove.com website – even more incentive!

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