How much DOES it cost to run a women’s cycling team?
I’ve always wondered how much we’ve talking about, when women’s cycling teams talk about sponsorship etc. I’ve heard that an top-level women’s team cost about €300k, or the very top level teams are €400k, so I was very interested to read this article on Cycling Weekly, where Matrix Fitness Racing Academy DS/owner/manger Stefan Wyman talks about how much it cost to run a women’s team. I’m going to interview Stef over the weekend, but in the meantime, check out these figures, and if you know any companies pass them on!
– Total budget needed to set up and maintain a high-level professional team.
– Can take on up to two main partners – the names of which actually become the name of the team, which is unique in sport!
– Pays for a roster of 12 riders
– Access to the best women’s race on the calendar, such as the Giro d’Italia, Tour of Flanders and Flèche Wallone
– Excellent media coverage for sponsors: team cars and clothing covered with their logos and colours
– Perks for company employees: signed team jerseys, rides in the team car during races, maybe even a photo shoot with the team in your office.
– On its own enough to create a world leading, though non-professional team. (The team manager can pay a minimum salary to riders so that they can concentrate on training, resting and racing. This would be a first for a non-professional team, but riders could well end up with a better deal than some big name professional teams have offered riders.)
– Pays for a roster of 8 riders
– Team could include mid-level professional races at home and abroad, including the Women’s Tour (‘of Britain’) that is scheduled to launch in 2014
– Lots of advantages for sponsors, but not quite as much as the full £250,000 package.
– Co-title sponsorship of an amateur team
– Team can race the Women’s Tour – an event that is likely to be televised event and receive a lot of media exposure
– VIP opportunities and all the bonuses of the £100,000 sponsorship, but you would have to share the team title with another sponsor.
– As the team would have to be non-professional, the team could split its naming rights more than just two ways.
– Corporate days with the team including rides from your company’s headquarters with the team cyclists.
– Full access to the team launch
– Use of the team at trade shows or events
– Provision of a Rider Ambassador for your company
– Corporate days with the team for employees at special events
– Team jerseys and cars will have your logo printed on them.
– Full Rider Ambassador package
– Targeted team and rider return and placement of your logo on team kit and vehicles.
If you want to know more about Stef’s philosophy on why now is a GREAT time for any companies you know to get involved with women’s cycling, here’s his most recent blog: “You can be our legacy“. It’s UK-focused, but it applies all over the world – and if you ever would like a recommendation for a local team a company can support, let me know in the comments, and I’ll be happy to help.
if you have any questions for Stefan, any at all, leave me a comment, or ask me on twitter, and I’ll do my best! And of course, if you want to sponsor Stef’s team, get in touch with him on twitter, or on info [at] onthedrops [dot] com
I interviewed Stef about all this and more, and that’s on Podium Café