As we approach the last week of the year and the 2nd last #ClickThruThurs of the year, I wanted to take a couple of minutes to think about what it all means. In case you’ve been in a coma (in which case, welcome back!) or for some reason been hiding under a rock (in which case, welcome back!) you probably already know about Amber Pierce’s brilliant initiative that encourages fans of women’s cycling to actively demonstrate their support for the sport.
Basically as I’ve mentioned before, I’m a huge fan of this idea because it’s simple, direct and provides a clear, measurable outcome to those sites that are clicked. In short, it’s the perfect idea. More importantly it’s working. In measuring the simplest stats from twitter we can see that the #ClickThruThurs hashtag has been used hundreds of times in its first two weeks with an extended reach (i.e. all the people who could have seen it in their timeline) hitting a cumulative total of over 750,000 people. That’s some serious movement for the start of a new trend, so if you’ve been one of the people to get in at the start, good for you. You now have my permission to refer to yourself as a trendsetter. Best of all though, the extended reach more than doubled from week 1 to week 2. Thanks for getting my expectations up for week 3 internet!
However, this is only the start of the picture, as the point of this whole exercise is not simply to see #ClickThruThurs grow (that’s just a happy side-benefit), but to actively generate traffic, audience and engagement metrics for teams, sponsors and media outlets. In other words, to make our support of the sport much more visible and active than it has ever been before. (Not to say that you haven’t already been active, but let’s click it up a notch – yes, I made a pun, deal with it).
So as we prepare to enjoy the happiness that only a pre-Christmas #ClickThruThurs can bring, remember that clicking is better than voting because while your vote only counts once, every click matters.
I look forward to seeing you tomorrow and seeing what you’ve got for me to click on.