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Posts Tagged ‘amber pierce’

How HAS women’s cycling changed in the last few years?

June 30, 2014 11 comments

I was asked this question earlier today, and it really got me thinking.  I’m still riding the high of hanging out at the British National Road Championships, and talking to inspiring riders like Emma Pooley (read my post-ITT, pre-Giro interview with her on Podium Café) – and of course last month I was working on the Friends Life Women’s Tour (you can listen to me talk about that here and here, and see all the videos I collected from the race on Podium Café), but I genuinely think we’re on an upwards wave at the moment.  The question is always “how do we keep moving in the right direction?” but it’s important to take a moment to be happy about what’s going well.

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Giro Rosa 2013 – Stage 7 Videos

The penultimate stage of the Giro already?  I’ll miss it so much!  It was the last road racing stage, and showed us some of the best sprint tactics in men’s or women’s racing.  I loved it!  My Podium Café race report, and Rider Reactions from ORICA’s Jessie Maclean, Hitec’s Elisa Longo Borghini and the best of twitter.

Videos below – including dancing riders!

The official video, with Marianne Vos in English, and translations of the Italians:

UPDATE! and Amber Pierce’s last video review of the stage, explaining the tactics ans the genius behind Rabobank’s sprinting

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Giro Rosa 2013 – Stage 5 videos

As predicted, Stage 5 was the stage where everything changed in the General Classification as the race hit the mountains. I wrote about the stage on Podium Café, and had a Q&A about the mountains with ORICA-AISJessie Maclean – click through and read them!

Here’s the RabosportTV video, with interviews with Roxane Knetemann, Megan Guarnier and Marianne Vos:

and here’s Amber Pierce‘s take on the stage – including tactical implications and what it’s really like in the grupetto:

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Giro Rosa 2013 – Stage 4 videos

July 4, 2013 3 comments

Stage 4 was kept firmly under control by Rabobank, and it all came down to an uphill sprint.  Read all about it on my race report, and my post-stage Q&A with Amanda Spratt and Loren Rowney – and Jens has written about what the next two stages mean for the race.

Here’s the endgame of the race – there’s the full hour-long coverage, and a lot more, including dancing riders, below…

Pro rider Amber Pierce gives a video review of Stage 4 from a pro-rider perspective, talking about tactics and stories from her own Giros:

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Giro Rosa – videos from Stage 1

Some videos for you from the Giro Rosa stage 1 – if you want my race report, head to Podium Café.

First, our friend Amber Pierce, who ridees for Pasta Zara-Cogeas, isn’t racing the Giro this year, but she’s making regular video reviews of the race.  Watch it, Amber’s awesome!

And the 6-minutes highlights from the race organisers:

UPDATE!  Stage 1 Video made by film-makers following Specialized-lululemon

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Click Thru Thurs – How to be a trendsetter

December 19, 2012 Leave a comment

As we approach the last week of the year and the 2nd last #ClickThruThurs of the year, I wanted to take a couple of minutes to think about what it all means. In case you’ve been in a coma (in which case, welcome back!) or for some reason been hiding under a rock (in which case, welcome back!) you probably already know about Amber Pierce’s brilliant initiative that encourages fans of women’s cycling to actively demonstrate their support for the sport.

Basically as I’ve mentioned before, I’m a huge fan of this idea because it’s simple, direct and provides a clear, measurable outcome to those sites that are clicked. In short, it’s the perfect idea. More importantly it’s working. In measuring the simplest stats from twitter we can see that the #ClickThruThurs hashtag has been used hundreds of times in its first two weeks with an extended reach (i.e. all the people who could have seen it in their timeline) hitting a cumulative total of over 750,000 people. That’s some serious movement for the start of a new trend, so if you’ve been one of the people to get in at the start, good for you. You now have my permission to refer to yourself as a trendsetter. Best of all though, the extended reach more than doubled from week 1 to week 2. Thanks for getting my expectations up for week 3 internet!

However, this is only the start of the picture, as the point of this whole exercise is not simply to see #ClickThruThurs grow (that’s just a happy side-benefit), but to actively generate traffic, audience and engagement metrics for teams, sponsors and media outlets. In other words, to make our support of the sport much more visible and active than it has ever been before. (Not to say that you haven’t already been active, but let’s click it up a notch – yes, I made a pun, deal with it).

So as we prepare to enjoy the happiness that only a pre-Christmas #ClickThruThurs can bring, remember that clicking is better than voting because while your vote only counts once, every click matters.

I look forward to seeing you tomorrow and seeing what you’ve got for me to click on.

Podcast Episode 25 – Interview with an Amber

December 7, 2012 10 comments

Holy shit you guys, it’s Amber Pierce! Sarah and I are thrilled to be able to bring you our first ever interview and even more thrilled to have been able to con Amber out of a bunch of time so we get to have a great chat with the inventor of #ClickThruThurs.

Seriously, Amber’s all around great and we had a great time talking to her. This is totally worth the listen. Among other things Amber gives us a very honest glimpse of life as a pro cyclist, and tells us some of the lessons she has learned. She has a lot of wisdom for all of us. Also she admits she would make out with Pat McQuaid (true!).

We had a huge amount of fun recording this podcast and I’m sure you’ll love it. Actually it was so much fun that it carried on after the recording. At one point in the podcast, Amber answers a question with precise scientific terminology that actually is plausible. I immediately called “bullshit” and accused Amber of just using big words that none of us understood to get away with it. My favourite moment of the day was arriving home this evening to find an email from Amber with a copy of her research paper on the topic that addresses the substance of her claim. I’ve made sure to include the link to her paper below :)

Thanks again to Amber!    (1:06:19MIN / 63.68MB)

You can stream the podcast by clicking here (or right-click, save-as to download).

Or grab it from iTunes over here.

This week’s links

If you think we asked all the wrong questions, and want to ask her some of your own, join Amber on her next live Q&A session, where she answers anything and everything you ask on video.  The Q&A will be on Sunday 16th December (keep an eye on Amber’s twitter for the time)  and you can join in at the Glacier Glove facebook page – you don’t need to sign in to fb to watch or join in!  And if you can’t make that, you can always ask Amber your questions via her twitter – she’s very friendly, drop by and say hello!

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Presents for women’s cycling fans – part 3

December 5, 2012 12 comments

I love women’s cycling fans – they definitely deserve the best presents, whether at Christmas, Hanukkah, for their birthdays, or just to show them how great they are.  So to this end, I’ve been pulling together some lists of presents I really hope someone will send me will inspire you.  Part 1 and Part 2 are full of art, clothing, photography, jewellery, books, delicious oils and much more – and Part 3 will have more of that – including recommendations from all kinds of real-life women (and men) who love bikes, and ideas for things to buy from companies that support women’s cycling.  Gift ideas for every budget – get shopping!  As always, I’ve got no personal connection with any of these, and buying them doesn’t benefit me in any way…  but it will benefit you, as your favourite women’s cycling fans think you’re fantastic!

***

Glacier Glove sponsor one of Dan and my favourite riders, Amber Pierce, and she raves about their gloves, especially for cycling in cold conditions.  Ask her all about them on her twitter – she’s VERY enthusiastic!  They also host her superb live Q&As on their facebook, so they’re more than worth a promote.  I asked her why she likes them so much, and she said:

The Cyclocross Gloves keep your hands warm and let your palms breathe in cold, inclement weather – perfect for those crazy souls grinding it out in the mud of winter ‘cross races. But if you’re facing longer rides in freezing or sub-freezing temperatures, nothing will keep your hands toasty like the Perfect Curve, my personal favorite for warmth and – importantly – uncompromised dexterity for shifting and braking. For those who might need to race in freezing temps or in cold rain, the Super G Race Glove is super light, allows full dexterity, and keeps those digits warm and ready to shift on instinct. Great for classics-style racing!

If you want to buy some of these, Glacier Glove have given us a special discount code “amber” (no quotes) which will get people 25% off their purchase (no immediate expiration on the code…) on the glacierglove.com website – even more incentive!

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Marketing and bullshit (Ratatat remix)

December 4, 2012 Leave a comment

Alright, it’s been a while since the last episode in my ongoing saga of posts about marketing and cycling and how the two are inextricably linked. We were previously caught up in the wonder of all things Social Media Jersey and since then Sarah’s been busy working out what you should all get her for Christmas (seriously, if you want to send Sarah a Christmas present, let me know and I’ll totally facilitate shenanigans).

Anyway, today the inimitable Kathryn Bertine shared a great interview with Colavita marketing VP John Profaci and it prompted me to get back into the minutiae of selling your soul to shill for corporate hacks (like me). It seems we (women’s cycling fans) have been thinking in this direction a bit lately, also spurred on by Amber Pierce’s excellent blogs, especially her Continuing the Dialogue article and the REALLY FUCKING IMPORTANT READ – Click Thru Thursdays. So it’s clearly time for us to get back into it.

Before we do that though, it’s really important to set the right mood and the best possible way to do that is to hit play on this great remix of the Notorious B.I.G. classic and let it roll while you read the articles linked above:

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How we, the fans, can help support women’s cycling

November 30, 2012 5 comments

One of my ongoing themes is thinking about how we, the fans, can help this sport we love.  It’s a fascinating topic for me – on the one hand, I can (and do) bemoan the fact I feel women’s cycling is unfairly marginalised by the UCI, the cycling press, the media – after all, fans LOVE women’s racing when they get to see it, and more people watched the women’s Olympic road race on the BBC and Eurosport than watched the men’s – but on the other, what an amazing opportunity for us, as fans, to shape how the sport is portrayed, and to directly help it grow.

Think about it – with the ridiculous sums of money and publicity floating around Team Sky, for example, fans of men’s cycling tend to be seen as an amorphous mass, for riders to moan about, if they think about us at all.  But on the women’s side, our blogging, tweeting, ‘like’-ing, and all our actions, can really make a difference.  I truly believe in the maxim, “be the change you want to see” – and I am still in awe of how fans’ backing and support for the Unofficial, Unsanctioned Social Media Jersey blew all our expectations out of the water, and showed how, working together, we can directly support the riders, teams and sport we love.

And there are some more initiatives I want to highlight, that give us some really simple, easy and fun ways to help.  I know I talk about some of these all the time, but damn, I love their passion, their continual commitment to the sport – and above all, how EASY they make it for us to help.

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